The Plot to Save the Planet: How Visionary Entrepreneurs and Corporate Titans Are Creating Real Solutions to Global Warming
The Plot to Save the Planet: How Visionary Entrepreneurs and Corporate Titans Are Creating Real Solutions to Global Warming – Review
Brian Dumaine’s “The Plot to Save the Planet” is excellent. As a college student interested in ecological issues, I hear a lot about the eventually coming ecological apocalypse and the severe burden of CO2 that my generation will inherit. How really refreshing to widely read about valid ways to turn the tide! Dumaine’s book focuses on green technologies that have been largely developed and heavily invested in already — technologies that can assist to reduce our carbon footprint today, whose impact will just grow as investors and consumers maintain to recognize their green power and financial viability. It is fueled by the idea that the same creative, commercial sensibility that finally got us into this climate change pickle can — and will — get us out of it. “The Plot” covers everything from electric cars to carbon happily munching algae to green architecture. It is usually divided by chapter into segments on each of these topics, profiling green up-starts and their venture capital supporters, describing how the modern technologies work, how they could reduce our CO2 output, and how they are finally getting big. Each chapter represents one piece of the puzzle, and Dumaine shows that a variety of all these original ideas could have an huge effect. The book is heavily infused with the author’s enthusiasm for the possibilities suggested by these modern technologies, and the enthusiasm is contagious. “The Plot to Save the Planet” is a highly informative, fun widely read, written for the layman. Check it out — you’ll enjoy yourself, learn a lot, and feel greatly better about the many ways we can turn around our energy crisis.