Earth: The Sequel: The Race to Reinvent Energy and Stop Global Warming
Earth: The Sequel: The Race to Reinvent Energy and Stop Global Warming – Review
Fred Krupp’s ecological activism has given him an great view of what it takes for business and greens to collaborate for common success. His group, Environmental Defense, shook up McDonald’s with a consumer revolt over plastic containers and 10 years later Krupp really shook hands with McD’s CEO on having done the right thing for both the environment and business. In 2007, he greatly helped negotiate a moderate path forward for a illegal coal power plant. C-suite executives, their sustainability people and communicators have no better guide through the modern war on carbon than Krupp’s book.